Super Retail Group Limited Leadership Owner Of Rebel Sports SuperCheap Autos BCF MacPac 

SuperRetailGroupLimitedLeadershipOwnerOfRebelSportsSuperCheapAutosBCFMacPac 

Super Retail Group Limited.

Super Retail Group Limited ASX:SUL Stock Report

6 Coulthards Avenue
STRATHPINE QLD
AUSTRALIA 4500
T. +61 7 3482 7900
F. +61 7 3205 8522
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Super Retail Group (SUL) Stock Overview

SUL Minimum Share Price: 12.37 Australian Dollars 

SUL Maximum Share Price: 16.93 Australian Dollars

SUL Shareholder Returns

	SUL	AU Specialty Retail	AU Market
7D	-0.6%	-4.6%	0.3%
1Y	-4.3%	22.6%	8.5%

Engages in the retail of auto, sports, and outdoor leisure products in Australia and New Zealand. More details

Rewards

Super Retail Group SUL Risk Analysis

Return vs Industry: SUL underperformed the Australian Specialty Retail industry which returned 22.6% over the past year.

Return vs Market: SUL underperformed the Australian Market which returned 8.5% over the past year.

Who Owns Super Retail Group Limited?

In 1972, Reg and Hazel Rowe founded an automotive accessories mail-order business, which they ran from their Queensland home.

Gary Williams
Managing Director – Rebel

Gary joined Super Retail Group in April 2019 as Managing Director – rebel. Gary has more than 30 years of global retail, brand and property experience, including senior executive roles in Australia – where he has served for the past 20 years – the US, UK, Asia Pacific and South Africa. Previously Gary has held executive, board and senior retail leadership roles with brands including David Jones/Country Road Group, Myer, OK Bazaars, Puma, Reebok, Coca-Cola, Westfield and Topshop

 

Super Retail Group Limited Owner of Rebel Sports Brand and Stores

 

Super Retail Group Limited Owner of SuperCheap Autos Brand and Stores

 

 Super Retail Group Limited Owner of BCF Brand and Stores

Annabelle Chaplain AM
Independent Non-Executive Director

Appointed
31 March 2020

Committees
Chair of the Board Risk and Sustainability Committee (since 1 September 2023), Member of the Board Nomination Committee (since 1 July 2022)

Qualifications and experience
Annabelle brings broad-ranging experience in financial services, industrial and infrastructure services. Her previous roles include Chair of Queensland Airports Ltd and Director of Downer EDI Limited, Credible Labs Inc and EFIC (Australia’s export credit agency). Annabelle is a member of the Australian Ballet Board of Directors. She holds an MBA (University of Melbourne), a BA majoring in Economics and Mandarin (Griffith University), a diploma from the Securities Institute of Australia and is a Fellow of the Australian Institute of Company Directors. In 2016, Griffith University conferred on her an honorary doctorate for her service to banking, finance and the Gold Coast community.

Directorships of listed companies within past three years
Director of Seven Group Holdings Limited (since November 2015)
Chairman of MFF Capital Investments Limited (Director since May 2019 and Chairman since August 2019)

Mark O'Hare
Non-Executive Director

Appointed
4 April 2023

Committees
Member of the Board Human Resources and Remuneration Committee (since 31 May 2024), Member of the Board Audit Committee (since 1 September 2023)

Qualifications and experience
Mark O’Hare is an experienced strategic business adviser with a long-standing advisory role supporting Super Retail Group co-founder Reg Rowe stretching back more than 35 years. As a former partner with Grant Thornton, Mark has established expertise in the areas of business services and taxation. Having previously worked as a chartered accountant at Ernst & Young, Mark had three decades with Grant Thornton in the private business tax and advisory practice. Mark is the Chairman of the Re-Grow Capital Group Advisory Group and a Non-executive Director of Sophia Education Ministries Limited. Mark completed a Bachelor of Commerce at the University of Queensland, is a Fellow Chartered Accountant and is a member of the Australian Institute of Comp

Penny Winn
Independent Non-Executive Director

Appointed
1 December 2023

Committees
Member of the Board Audit Committee (since 31 May 2024), Member of the Board Risk and Sustainability Committee (since 1 December 2023)

Qualifications and experience
Penny is an experienced director with deep understanding of the retail and FMCG sectors. Penny previously held Non-Executive Director roles with Goodman Limited, Coca-Cola Amatil, Lux Group, Z Energy, The Amphora Group (Accolade Wines) and Quantium. During her 30-year retail career, Penny held executive leadership positions with Woolworths, Myer, Asda, and Big W, including roles overseeing store operations, retail management and end-to-end supply chain transformation. In her final executive position before moving into directorship roles, Penny was Director of Group Retail Services for Woolworths, with responsibility for online retailing, supply chain, technology, and customer engagement. Penny holds a Bachelor of Commerce, Masters in Business Administration, and is a graduate member of the Australian Institute of Company Directors.

Directorships of listed companies within past three years
Director of Stockland Limited (since February 2025)
Director of Endeavour Group (since March 2025)
Director of Ampol Limited (November 2015 – May 2025)
Director of CSR Limited (November 2015 - July 2024)

Colin Storrie
Independent Non-Executive Director

Appointed
1 September 2024

Committees
Chair of the Board Audit Committee (since 24 October 2024), Member of the Board Audit Committee (1 September to 24 October 2024)

Qualifications and experience
Colin has more than 20 years’ experience in Board and executive management roles at a range of leading Australian businesses operating across the retail, financial services, aviation, travel, logistics and technology sectors. During his executive career Colin was the Chief Financial Officer at both AMP and Qantas, and the Deputy Chief Financial Officer of the Woolworths Group, before leading a number of its portfolio businesses. Colin is also a director of Petstock, PFD Food Services, North Queensland Airports and Quantium. Colin holds a Bachelor of Commerce, is a Fellow of the Australian Society of CPAs and is a graduate member of the Australian Institute of Company Directors.

Directorships of listed companies within past three years
Director of Endeavour Group (August 2019 – December 2023

Kate Burleigh
Independent Non-Executive Director

Appointed
11 November 2024

Committees
Member of the Board Risk & Sustainability Committee (since 25 November 2024), Member of the Board Nominations Committee (since 25 November 2024)

Qualifications and experience
Kate has more than 25 years’ experience in Board and executive leadership roles across the technology, telecommunications, retail and consumer lifestyle sectors. During her executive career, Kate was most recently a member of Amazon’s global leadership team in her roles as the executive chair and Australia-New Zealand country manager for Amazon Alexa and New Technologies. Previously she spent two decades with Intel, including as Managing Director for Intel Australia and New Zealand, responsible for Intel’s overall business across the ANZ region. Prior to that, Kate held sales and marketing leadership positions for Intel and the role of Asia-Pacific category manager for Intel Centrino mobile technology. Kate is currently a director of Hollard Insurance Australia. Kate holds a Masters of Business and Marketing from the University of Technology, Sydney, a Bachelor of Arts from the University of Sydney, is a Graduate of Australian Institute of Company Directors and an elected member of Chief Executive Women.

Super Retail Group Limited Leadership Executive Leadership Team

David Burns
Interim Chief Executive Officer

David joined Super Retail Group in December 2012 in the role of Chief Financial Officer. David has overall responsibility for the finance, investor relations, and property and store improvement portfolios. David holds a degree in Economics from the University of Sydney and is a FCPA. He has more than 30 years of finance experience in a number of industry sectors, and previously held senior management positions at Qantas, Spotless and Lend Lease.

Paul Bradshaw
Managing Director – BCF

Paul joined Super Retail Group in December 2019 as Managing Director for BCF and brings deep retail expertise from more than 30 years in executive and management leadership roles at successful retailers in both Australia and internationally. After working in various managerial roles at Safeway in the United Kingdom, Paul joined Asda Stores working in regional and headquarters planning and strategy positions. Paul worked for nearly a decade with the Coles Group, holding a number of leadership positions including Group General Manager Store Development and Chief Store Operations Officer where he was responsible for creating and driving the operations strategy

 

Su Duffey
Chief Operating Officer

Su joined Super Retail Group in July 2022 and as the Chief Operating Officer has responsibility for the group operating model, operating efficiency, HR operations, group risk, corporate affairs and sustainability. She has 30 years leadership experience in operating model, strategy, human resources, marketing, retail customer experience and transformation across a range of industries in Australia and New Zealand. Su holds a Master of Business Administration and a Bachelor of Arts (Politics and History), both from Victoria University of Wellington in New Zealand

 

Kevin Figueiredo
Chief People & Safety Officer

Kevin joined Super Retail Group in February 2020 as the General Manager of Health, Safety, Risk, and Sustainability. In January 2023, he was appointed to the Executive Leadership Team, where he led the health, safety, sustainability, and insurance functions. In November 2023, Kevin was appointed Chief People and Safety Officer. Kevin has held executive roles at Woolworths Group, Westpac, and Goodman Fielder. He holds a Bachelor of Chemistry and a Master of Safety from West Virginia University and is a Graduate of the Australian Institute of Company Directors. As a passionate advocate of people living with disability, Kevin has served on the Australian National Disability Board since 2006 and is also a strong supporter of mental health and suicide prevention initiatives.

Inga Kirkman
Acting Chief Legal Officer

Inga joined Super Retail Group in February 2021 in the role of Senior Special Projects Counsel. She has since held roles including Senior Regulatory Counsel and General Manager, Group Secretariat and Corporate Legal. Inga assumed the role of Acting Chief Legal Officer in December 2023 and is responsible for leading the organisation’s legal, corporate governance and enterprise compliance functions. She has extensive experience in corporate and commercial law gained through 20 years private practice in Australia and the United Kingdom in corporate litigation acting for major domestic and international finance institutions and blue-chip corporates. Inga holds a Bachelor of Laws and a Bachelor of Science.

Mandy Ross
Chief Information and Digital Officer

Mandy is an experienced IT and digital executive with expertise in technology delivery, digital transformation, IT and cyber governance, and contemporary IT operating models. She joined Super Retail Group in October 2021. For the 15 years prior, Mandy held CIO roles with some of Australia’s largest ASX-listed organisations including Tabcorp, Tatts Group and Wotif Group. In these roles Mandy traversed customer centric strategy delivery, digital maturity acceleration, IT and cyber resilience programs, M&A integrations, and value optimisation.

Rory Scott
Chief Strategy and Customer Officer

Rory has been with Super Retail Group since October 2010 in a variety of roles covering merchandising, marketing and strategy. In July 2022, Rory was appointed as Chief Strategy and Customer Officer with responsibility for corporate strategy development, analytics, marketing and customer strategy. He holds a Bachelor of Economics degree from Trinity College, Dublin. Rory has extensive international retail experience including leadership roles with Marks and Spencer, TNT and Australian Geographic and has worked in a number of countries throughout Asia and Europe.

Cathy Seaholme
Managing Director - Macpac

Cathy is an experienced retail executive, holding senior leadership roles with high-profile businesses during a retail career in Australia of more than 30 years. Cathy was previously General Manager Retail Operations for Priceline Pharmacy, part of the ASX-listed Australian Pharmaceutical Industries Limited, one of Australia’s leading health and beauty companies. Prior to Priceline, Cathy was General Manager for The Body Shop Australia, and has previously held senior leadership roles with retail brands including Meredith, French Connection and the Country Road Group’s Witchery and Mimco,

Benjamin Ward
Managing Director – Supercheap Auto

Benjamin joined Super Retail Group in July 2019 as Managing Director – Supercheap Auto. Benjamin holds a Bachelor of Business (Marketing) from the University of Newcastle and is a Graduate of the Australian Institute of Company Directors. He is an experienced retail executive with 25 years in senior management roles across Australia, UK, US and Europe, including two decades with international supermarket giant ALDI. Previously, Benjamin was Managing Director, Global Business Coordination for ALDI Supermarkets based in Germany and also held various senior leadership roles at ALDI in Operations, Merchandising, Transformation and Change Management.

Craig Wickham
Interim Chief Supply Chain Officer

Craig joined Super Retail Group in February 2025 as Interim Chief Supply Chain Officer, encompassing sourcing, international shipping, inbound and outbound logistics, distribution centre operations and omni-fulfilment. Craig has more than 25 years’ experience in supply chain and logistics within large complex organisations, having held senior leadership roles across Supply Chain and Transformation for Woolworths and Coles supermarkets and more recently Australia’s largest Construction Material supplier, Boral. Craig has been responsible for leading large teams and has significant experience in Supply Chain strategy and operations effectiveness from conception through to delivery.

Gary Williams
Managing Director – Rebel

Gary joined Super Retail Group in April 2019 as Managing Director – rebel. Gary has more than 30 years of global retail, brand and property experience, including senior executive roles in Australia – where he has served for the past 20 years – the US, UK, Asia Pacific and South Africa. Previously Gary has held executive, board and senior retail leadership roles with brands including David Jones/Country Road Group, Myer, OK Bazaars, Puma, Reebok, Coca-Cola, Westfield and Topshop